They allow the user to navigate through a website, platform or application and the use of the different options or services that exist in it such as, for example, control traffic and data communication, identify the session, access parts of restricted access, remember the elements that make up an order, make the buying process of an order or use security features while browsing.
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They are used to analyze the browsing habits of users, in order to optimize the functionalities and technical and operational maintenance and ensure the best possible experience.
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They are those that allow storing information on user behavior obtained through the continued observation of their browsing habits, allowing to develop a specific user profile. In this way, they are used to customize advertising campaigns to suit user preferences.