More than 2,800 square metres for large-scale events of any format
The space is equipped with state-of-the-art immersive technology, allowing LOOM Events to design tailor-made experiential events
LOOM Events, the events division of MERLIN Properties, is opening a new event space in Azca. Located in the Ruiz Picasso 11 building, this innovative venue offers 2,800 square metres designed to host large-format events, with capacity for up to 1,000 people and a strong experiential and audiovisual component.
The space features 3 representative rooms, Gaudí, Picasso and Murillo, as well as 9 auxiliary rooms arranged around the central area. In addition, the rooms have natural light and perimeter terraces with direct access to the Azca gardens, providing an exclusive and versatile setting for any type of event.
LOOM Events has equipped this new space with the latest advances in audiovisual technology, making it possible to create fully personalised experiences. Its flexible design adapts to multiple formats, including automotive events, thanks to its direct access to the building’s car park, which allows vehicles to be displayed indoors.
In addition, the venue has its own production kitchen, a podcast room and a space for audiovisual productions with a green chroma screen, providing additional infrastructure for interviews, streaming and audiovisual content of any kind for social media (broadcast both live and on demand).
“At LOOM Events, we work to transform every event into a unique experience, combining innovation, creativity and first-class infrastructure,” explains Ana Sánchez-Andrada, Head of Events at LOOM Events.
The opening of this space strengthens LOOM Events’ positioning, offering a unique and premium venue right in the financial heart of the city. LOOM Events currently manages 25 spaces in Madrid and Barcelona to host events of any format and scale, indoor or outdoor, 100% tailored to the client.
