The audio sector keeps growing, and more and more people are stepping in front of the microphones but… how do you create a quality podcast? We explain it in this post.
According to data from Altman Solomon and Chartable, 17,000 new podcasts are published worldwide every day but 1 in 3 has only one episode. If you also want to hit the airwaves, here is everything you need to know!
- Get organised
Podcasts are trending but… are you sure you have the time and resources to carry it through and keep it going? Good organisation is key for this. Create a checklist by answering these questions:
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- What am I going to talk about? Make a list of possible topics for the coming weeks or months.
- Will there be guests? If so, make a list of possible candidates.
- How often will it be released? Weekly, monthly, fortnightly… etc.
- Which platforms will it be uploaded to? Spotify, Apple Podcast, Audible…
- How long will it be? 10 minutes, half an hour, will it be a long podcast…
- What do I want to achieve with the podcast? Strengthen my brand, position myself as an expert on a topic…
- Once you are clear on all this, it is time to shape the podcast.
Create an identity that makes your podcast instantly memorable. To do this, you will need to define what kind of image or visual identity you are going to use. Do not forget to choose a colour palette, the name, the logo and the overall concept.
Also, you cannot forget the opening and closing jingle, which will be a distinctive feature of your podcast. Get inspired by listening to some of these podcasts we recommend
- Once you have completed the initial steps, it is time to write the script.
Write a script with a fixed structure for each episode, as this will make it easier to get started. Even if you decide to improvise, it is important to have at least a “skeleton” that makes everything flow comfortably. Do not forget to practise and review it!
- Prepare the technical details
Once you are clear on all the previous details, it is time to sort out the technical side. Although the easiest option is to do it from home or on your phone, ideally you should do it in a recording studio where the quality will be much better.
You do not need to invest a large amount of money. At LOOM Glòries you have a fully equipped room available to rent: it includes a streaming set with monitors, computers, microphones, cameras, speakers, mixing desk and headphones.
As for software, you can use Audacity or Auphonic if you want to do it on your phone.
- Distribute the podcast
There are hundreds of platforms to distribute your podcast, but we recommend starting with Spotify, Audible, Apple Podcast and SoundCloud. You probably will not have many listeners at first, which is why it is important to promote it heavily and consider investing money in Ads. Once your podcast is out there, do not forget to measure results and develop a strategy that allows you to grow.
If you want to record your podcast at LOOM Glòries, book the best recording studio now!
