Innovate or die: we present the definitive methodology to generate innovative ideas.
It has happened to you: you sit down to think of new ideas, concentrate and as a result: nothing, total creative block. The “blank page syndrome” is common and can become a constant.
Many of LOOM’s projects find success in applying idea generation methodologies such as the one we are about to explain: Design Thinking. You may already be using it in your company, but are you sure you are applying it correctly?
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Solving the life of your users is not so difficult
They say that “innovate or die” is the future of companies, right? Well, let’s get to it:
Design Thinking or “Design Thinking” is a methodology to generate innovative ideas based on understanding users and providing them with appropriate solutions to their needs. If it is well applied, it not only thinks about covering needs, but also expectations, future concerns… becoming a much more long-term opportunity.
To the point: the steps to follow
The Design Thinking process consists of 5 stages. It may sound easy but be careful: these stages do not accept “half portions”, you must fulfill all of them and follow them completely:
- Empathize:What is the problem? It all starts with a thorough investigation of the needs and environment of our users. We need to put ourselves in the shoes of the people we are addressing in order to provide them with the best possible solution.
- Define: Why do we need to solve it? Once the information has been gathered, we must sift through it and define the challenge we face.
- Ideate: How do we solve the problem? It’s time to start looking for possible creative solutions: no value judgments: the limit will be in your imagination. Sometimes the craziest ideas can generate the innovation your business needs.
- Prototyping: How do we create it? Time to work on getting our ideas down and making them tangible.
- Evaluate: Does it work? Test, refine the product and? Listen, all feedback is welcome and can be key to optimize the final result.
Okay, “and how do you do this?”
Because we don’t just want to teach you the theory but how to apply it well, here are the tools you need at each stage
- Empathize: Qualitative interviews, SWOT Matrix, focus groups, benchmark, porter diagram….
- Define: Cause-effect diagrams, Buyer persona, infographics, Impact-Effect Matrix….
- Ideate: Brainstorming, Scamper, Storytelling, focus group…
- Prototyping: Mock-ups, Prototypes, Storyboards…
- Evaluate: Usability tests, covert observation, focus groups…
Let’s get to work!
Before you start applying the method that has been implemented for years by giants such as Google, Amazon or Tesla you must remember the following: don’t get frustrated! Design Thinking is a non-linear process, so at any time you can go back and start again.
Connect with your skills and get your head around Design Thinking in one of our unique spaces!